Eleven Sports Media have partnered with the one of English rugby’s most famous clubs, Saracens, to create a ground-breaking new stadium-wide digital communications platform, which gives small to medium enterprises an opportunity to reach fans with incredible impact.
Launched this season, the Saracens Business Club creates a powerful multi-channel platform for businesses to reach tens of thousands of fans throughout Allianz Park.
Going beyond a traditional relationship, whereby businesses simply purchase advertising inventory or buy an individual sponsorship opportunity, the new commercial package will offer much greater exposure and, instead, allow businesses of all sizes to achieve a level of exposure normally the reserve of big brands.
Several new partnership packages are available, allowing businesses to reach fans throughout every stage of the matchday. The packages allow businesses to create incredible impact by delivering their message across many different channels, including the stadium’s giant screen, match programme, concourse TV network, website, email, and through regular Business Club networking events.
The Saracens Business Club will feature two of Eleven’s two most engaging digital platforms – StadiumTV and StatZone – both of which deliver live match stats and partner messages to fans throughout the game. StadiumTV is Eleven’s most established product, currently broadcasting in more than 40 sports venues throughout the UK. StatZone is Eleven’s newest platform for 2015, and takes live match data feeds and creates stunning animated visuals to keep fans up to date with key stats. Such content adds huge value for businesses partnering with the club as fans will engage for longer, more frequently, and in greater numbers.
Saracens are the first rugby club to showcase the StatZone platform, joining a growing list of English Premier League and Championship football clubs to take fan engagement to a higher level.
Eleven Sports Media, are working closely with Saracens, to help businesses achieve greater value for their investment. Eleven bring a wealth of experience, having delivered high impact digital campaigns at sports venues for more than a decade, and will work alongside the club to help businesses maximise the value of their partnerships.
Adding value beyond brand exposure, businesses joining the platform will have access to match tickets or have opportunity to invite clients to Allianz Park to enjoy the club’s exceptional hospitality. Partners will also join an exclusive group of likeminded businesses from across the Saracens community to take part in private Saracens Business Club networking events.
Speaking about the launch of the new platform, Chief Executive, Heath Harvey, said “We are excited about the launch of these new products and about our new relationship with Eleven. Developing fan engagement is key priority for the club and the StatZone and StadiumTV products provide another key step along this journey for those enjoying the experience within the physical stadium, Allianz Park, and the virtual stadium online. The new Business Club products complement our existing partnerships and provide a great opportunity for additional companies to join the Saracens family.”
Eleven Sports Media Managing Director, Matt Cairns was delighted to see Saracens installing StatZone as a part of the Saracens Business Club package: “This platform will take fan engagement to the next level at Allianz Park and is a perfect partnership with one of the biggest clubs in European rugby.
“I am sure the Saracens fans will engage with the new screens and gain additional exposure for the club’s partners and sponsors.”